ESPACE VERRE
Espace Verre is a landmark of the port district of Montreal. Located in an old fire hall station, it is now an iconic mecca of artistic pursuits, creative thinkers, and the only accredited college course in quebec for the art of glass blowing. It is time for this three decade old establishment to explode with fresh branding and eye catching marketing into a world wide market of glass artisans in a time when free-thinking and unique abilities are celebrated now more than ever. On top of the new look, their new viral campaign involves massive advertisements with shards of safe plexiglass protruding from the frames with the words "Life is Fragile" written in fine print beneath the shatter. These ads will become the talk of the town as people debate whether or not they were smashed, it is intentional, and what this place is that seems to keep breaking glass.
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