THE PROMOTION
Our mandate was to tell a short story by creating a stop-motion storyline with still photographs. Perhaps I travelled a bit beyond what the project wwas called for, but to be honest it actually afected me emotionally the first time i saw it all together as well. It is rare I take part or conjure up story lines and colour schemes that are bleaker than the rainbow itself, but this follows a couple in hard economic times who are living at the end of their rope. Photographed entirely in Montreal on mostly gray and wet days, the overalla esthetic is bleak, dark, upsetting, with a chance of clouds and bad reception.
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