Corporate Identity –

Hundred % Pure Milk

Back in the 1900s, the company was known by the name “Guaranteed Pure Milk” for distributing their products to only dairy consumers. In honor of its reopening, the company decided to redesign its identity from scratch. Considering the company’s new changes yet remembering its history, we came up with a brand new image that respects the company's goals and mission as well as their new target audience. Updating the signature logo for something more modern, efficient and reliable, and also changing the name to “Hundred%Pure Milk” for something shorter and more memorable.

“There is no such thing as a boring project. There are only boring executions.” – Irene Etzkorn