The full billboard advertisement.
A half-page advertisement for a magazine.
Sabatier is a a french knife company that exports to other countries that needed new advertisements to stand out from the rest. In this approach, Sabatier is'nt saying they are the best directly. By pointing out how the competition does not stand up to the high standards of professional cooking knifes, emphasizes how Sabatier is a much better choice than a company that cannot produce sharp and high-quality cutting knives.