Man & The Machine

Problem: Using the sentence "Man and the Machine" create a black and white logotype that can be recognized as a machine, following by a 10 seconds animation that is related to the logotype but more in a abstract way.

Solution: I have chosen the GPS. The idea is to transmit through the logotype the information seen on the display of the GPS receiver about the accurate location through the replacement of some letters by numbers. The arrow, which is a world wide icon for the GPS, is present to reinforce the idea of direction.