ilu hair care

Creating a sophisticated logo and packaging for ilú haire care products. With a simple and clean logo that has a long lasting impact. Ilu is a sophisticated hair care company that wants their consumers to know that it’s possible to achieve amazing hair by using all natural innovating ingredients. Ilú gives they’re consumers a luxurious experience from the moment they purchase their products to the moment they use them. I chose to design a clean yet elegant packaging. The color palette is black and rose gold to represent the quality of the products. The logo is very minimalist that goes well with the slickness of the packaging. The serif typeface gives it a nice vintage feel to it yet it fits well in our modern society.