The Aroma corporation was inspired by a trip to Peru and the introduction to fairtrade coffee. The mandate was to create a brand identity and packaging for our fictive company. Creating a logo, packaging prototypes, and an extending line of products. The extended line comes in three flavours in two different formats. Available in Keurig pods as well as loose coffee grains. This project was challenging due to its open constraints and having to commit to an idea and being able to make it a reality in 15 weeks.