Kenner Toys branding is a revival for the old toy company. For this revival the company was giving a new look and approach to match its renew business model and target audience. Some characteristics of what made Kenner Toys a proeminent company in the past, such as the spirit for innovation and curiosity and the blue of the logo, was maintained with the intention of enriching the new logo. As novelty the new logo is more playful, it has modern look to it so it better fits in a contemporary but still timeless look.