This is an advertisement for the existing brand, Lara Bar. Lara Bar is an all natural brand of energy bars and the mandate was to create an advertising campaign that best represents the company.
I illustrated various different nuts and fruits to show the ingredients used in Lara Bar's products. I purposely left the shape of a energy bar empty in the center to emphasis the idea of the transparency of the brand. The tagline reads 'straight from nature' which is exactly what I wanted the focus to be with this campaign.