Guaranteed Pure Milk

The task was to reinterpret the strong already existing identity into a more modern and efficient system that will permit fast identification by all costumes as a reliable and transparent company whose only mission is to offer high-quality products. This Identity system is targeting Baristas all across the region and must reach the objective of being recognized as number one choice.

The logo is based on the emblematic and characteristic water tank to maintain emotional and historic elements that are now part of the Montreal’s own history. Bright colors represent life, healthiness, fertility playfulness and nature, These values are in synchrony with the symbolism of Milk in most cultures which become an important element in multicultural cities such as Montreal.