School project; This video is meant to promote the graphic design program of Dawson College so the content must be something current, fun and keeps with graphic designer language. The general age group is young adults aged 17-25, and the occasional 30-40 year olds. Due to a young target audience this promotional video is meant to be humorous, playing with the indirect/direct stereotype that this generation of graphic designers has been given; Hipsters. Hipsters are known as a subculture of men and woman who value independent thinking, counter culture and have an interest in progressive music, politics and art. You will generally be able to spot a hipster by his/her thick-rimmed glasses, plaid shirt, tattoos and MacBook in hand.