Corporate Identity Design Winter 2017
Branding Design includes all aspects of the visual presentation of a company or organization such as logotype, symbol, colour, and typography as well as related applications.
For this class we were assigned a company to represent, with a target audience, mission statement and mandate, with that we had to write a strategic plan, explore various design possibilities in sketch form, present proposals and a rationale, then develop a final design including related applications as well as a manual of design guidelines.
