Siscoe Gym Rebranding

Rebranding of an existing gym, the concept was to make the gym appear more friendly and inclusive to all the population. The shape of the logo includes all the letters of the word 'siscoe' and a capital 'G' for gym. The expansions of the circular forms symbolizes growth, both physically and mentally which is an instrumental part of maintaining a gym membership. They also represent the different services that siscoe gym offers, within one building.