Renaissance is a Quebec based non-profit company that focuses on reintegrating people into the workforce while remaining sustainable and socially responsible in the community. renaissance is self-funded through Fripe-Prix's, a network of stores that sell second hand goods.

The lowercase letterforms of the updated identity give an air of approachability and friendliness, the re: connotes the reply email response icon of a successful job application, and the splash of colour against the monochromatic letters is reminiscent of not only the sustainability of their goods, but also the personality and soul at the heart of such a humanitarian organization. this dynamism creates a memorable brand that will inspire customers to act and react with time, money, and donations.

Note: this was a school project and the organization was not involved