“The grid is not a guarantee. It permits a number of possible uses and each designer can look for a solution appropriate to his personal style. But one must learn how to use the grid,
it is an art that requires practice” — Josef Müller Brockmann

The grid is arguably the most important part of modern design. It allows designers to use structural thinking to bring order and clarity to society. The structure and style of the poster takes inspiration from the history of the grid, ranging from ancient use to the Swiss pioneers that modernized graphic design.